The debate in the minds of business
entrepreneurs whether to build a website as a custom one or just as a regular
website model is a common one. While both have their own sets of good and bad
aspects, there is not just one option. You need to get the that suits your
purpose and business criteria well. However, if you have a plan to let your
website outshine other competitors, then custom web development is the right
option.
#1
Builds an exceptional brand recognition
In the online space, the key idea of getting
an appealing website is making a distinct brand presence globally. So, a custom
website is the most fitting option in the light as that can get you
personalized design templates, themes, colors, fonts and signature style as per
your brand. While with custom development you start from the scratch, there’s
literally no confinements, no format restriction or no sticking to a particular
layout. Thus, building a site just as a representation of your brand’s identity,
gets you recognition easily in the market.
#2
You get long-term runtime assurance with scalability
One supreme advantage of having a custom
website built is scalability. In the long run, when your business will
diversify, you will need to add more elements or specific functions for your
added offerings. Doing the same for a layout-based website is cumbersome and
needs a major overhaul. But, a custom-based site, where everything is tweaked
in from the beginning as per your requirements, making some more additions and
adjustments is super-fast and easy.
#3
User-experience is always on priority
Creating a website with customization is the
most reliable idea for your business if you want to prioritize the user
experience on your website. Firstly, you know your clients can access it from
any device, a desktop, mobile or tablet or a browser or some portable
workstation. So, you need to optimize the site for every device’s screen and
make them compatible with every browser, if you want to provide ideal customer
experience.
#4
Custom websites help you stay secured
In case you want to create a site by keeping
tight security, then custom development is your correct option. You can ask
your developer about the level of security, authentication tools or plugins you
want. Whereas, in case of a flat layout design you can have only the security
choice that it supports.
Clearly, if you want to have a site that is perfectly relevant with your
business and expect it to scale up in future when you have more visitors or in
an event when you have your added offers, then run a custom site.
There are two prevalent website construction
approaches being utilized on the Internet today. The first of these approaches
is custom website development where your development environment allows you to
be easily exposed to the programming logic of what you create and you can work
within the programming logic to create exactly what you want to create. The
second of these approaches shields you to a significant extent from the program
logic and you construct your website through a series of tools in a WYSIWYG
(What You See Is What You Get) environment where you utilize a series of
templates, tools and plug-ins to get the job done without delving into the code
itself. In the earlier days of coding websites, and I
am only going back around 10 years ago, custom website development required you
to learn in detail a number of programming languages to get the job done and
you pretty much had to pay professional developers to build your websites for
you. And this could get quite costly. Even today, to build a website of any
higher sophistication level, will require you to have significant programming
skills.
You will need to know languages such as HTMLand PHP at the website presentation layer level, languages like JQuery, and SQL
if you want to interact with databases, database modelling and design to design
your databases and database tools themselves to build the databases (such as
Access, MYSQL, SQL Server, Oracle, Sybase, etc.). And if you want to interface
with 3rd party systems such as travel, car rental and booking systems as just
one example, then you will need to be learning additional languages like XML.
Not to mention the development tools you will need to learn such as Adobe
Dreamweaver or Microsoft Visual Studio. This should give you pause if you are
just starting out in a business and you are thinking about building a custom
website for yourself. It is not easy work. However, there are opportunities for you to still go the custom website
development route these days if the level of sophistication in the site you are
desiring is not too extensive and if it falls within the patterns of website
templates available for purchase from any number of vendors today.
You still can’t go too far off the
reservation, but you can now reasonably expect to be able to purchase a
template website design from a vendor and construct a website of your own
without too great a learning curve.
Within these templates, the baseline coding
has been done for you. You get the screens already constructed, images already
in place, links between pages built, and links to 3rd party payment services
like PayPal already built, etc. You would need to still use a website
development tool to finish the construction of your site, but you should be
able to figure it all out yourself albeit with a number of frustrating How do I
do this? moments along the way.
On the other hand, you could take the
approach of using a website construction system that shields you from the
coding. The most widely known of these systems is WordPress and to be frank, if
this is the direction you choose to take, I wouldn’t steer you to any other
product. WordPress has evolved over time to specifically meet the needs of
small business to provide website construction tools to those with limited
knowledge of web development.
VK Web Engineering Custom Web Development
Services:
Business Web Application Development
Web-Based Product Development
Software as A Service (Saas)
Professional Software Services
Web Application Maintenance
CRM Solutions
CMS Development
Web App Development
Custom Web Development
ERP Solutions
Ecommerce Website Development
Online Recruiting Application
Web-based Survey Application
Accounting/Loans and Receivables
Mobile Phone Account Management System
Utility Management System
Call Center Application
Digital Media Distribution
Social Networks and Communities
Document Management
Data Mining and Custom Report generation
Customer Relationship Management
Integration with SMS Gateway
Through a series of templates (often called
Themes) that you can chose from for your base design, coupled with WYSIWYG
design tools and feature set plugins, you can build your own website and be in
business with it in only a few weeks. Your site will have limitations
technically, but the WordPress themes these days are quite visibly appealing
and you can make a quality site if your interests lie with just selling some
affiliate products, running your own Blog, promoting a cause or providing an
online presence for services you wish to provide. This approach will keep your
cost of entry very low and it is a good place for most people to start if
budgets are limited. Be aware though that as you grow and your sophistication
requirements increase, you may have to move across to a custom solution as it
is possible that you will outgrow the capabilities of your WordPress site.
So as you think about building your business,
understand the differences in the above approaches and what your business
requirements are and then proceed accordingly.
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